Founded in 2007 by four friends, one of whom lost a bet and discovered first hand that stylish women’s shoes often came with a serving of pain, Butterfly Twists is a British women’s footwear brand loved by millions of women across theworld who want the most out of life. The team innovates through design and construction, creating shoes that combine that bit of fabulousness every woman wants with the freedom to seize every opportunity. Today’s collections incorporate memory foam inner soles, grippy soles that flex as you do, and uppers in a host of beautiful tones, prints and materials that never compromise on style. Each season sees something new; the ballet shoes at the beginnings of the brand have been joined by pointed toe flats, sandals and wellingtons. Designed in London, each collection is dedicated to the zest for life and glamour-cravings of its most stylish inhabitants, ensuring they feel ready for anything.