It's about time....for the next generation of watch journal but with a difference. As much a zeitgeist touchstone as an insight into the latest timepieces and their makers, The Hour blends high-calibre features on the arts, style, design, business, trends and culture at large with an appreciation of watches with, well, high calibres. As such The Hour appeals to thinking, established and typically busy tastemakers without the time to digest either countless magazines or filter the fluff of the internet to take the temperature of the world today. Time, indeed, is their most valuable asset: time to reflect – time to travel – time to listen – time to look – time to learn. How they spend their time is more important to them than how they spend their money – so all of the Hour’s editorial aims to be of some genuine value to readers’ lives. The content of The Hour expresses this sentiment – journalism and imagery that harness the importance of time to delight, provoke, inspire and inform. Intrinsic to this content are stories about time and where the role of the timepiece plays a crucial role. The Hour. It’s about time.