BrandTwist is a brand consultancy founded by Julie Cottineau that helps entrepreneurs and corporations build their brands and leverage them as actionable business assets. (BrandTwist.com). BrandTwist also offers Brand School Master Class, the exclusive premier program for small business owners and entrepreneurs who want to build stronger, more profitable brands. (BrandSchoolOnline.com). Julie was the VP of Brand at Richard Branson’s Virgin Group overseeing branding strategy for new and established Virgin companies in North America. Prior to joining Virgin, she served as Executive Director of Consumer Branding at Interbrand as well as a VP Management Supervisor at Grey Worldwide in both the US and France. Julie has been an Adjunct Professor of Integrated Marketing Communications at Columbia and Cornell and a frequent commentator on brand innovation through the BrandTwist blog (www.BrandTwist.com), on Twitter at @jcottin, in Facebook at BrandTwist, and in media such as CNN, AdWeek, Forbes.com, Entrepreneur Magazine and American Express Open for Small Business.