Welcome to the Pig Improvement Company’s (PIC) – Europe LinkedIn account. Here at PIC, our goal is to help our customers be the most successful pork producers in the world. You may know us for our tagline of “Never stop improving.” That’s been our story for nearly 60 years, because success in pigs starts with high quality pig genetics. From replacement gilts to replacement boars and boar semen, pig producers trust us for proven, productive and ROI-driven pig genetics. At PIC, we select for commercially-relevant traits that create the foundation for profitable production. In addition to our industry-leading pig genetics, you may know us for our experienced team of experts. We are leaders in pig genetic improvement and are trusted globally with operations in over 40 countries. Count on us to bring you the latest innovations to drive genetic improvement, a global bio-secure supply system to deliver world-renowned genetics, and on-farm experts to help you realize the full value of PIC genetics. PIC is the pig division of Genus plc, a genetics leader with the mission to pioneer animal genetic improvement to help nourish the world. Genus strives to provide beef, dairy and pork producers with superior breeding stock to enable the production of affordable and nutritious animal protein for consumers.