Big Apple Greeter - Helping New York City Recover. Big Apple Greeter’s mission is to enhance New York City’s worldwide image and enrich the New York experience by connecting visitors with knowledgeable and enthusiastic volunteers. The mission was created to accomplish the following goals: - Promote a friendly, inviting, manageable image of New York City - Bolster tourism and to foster economic development - Create opportunities for New Yorkers to show pride in their city and give back to their city through volunteering Big Apple Greeter builds bridges between people and cultures, and promotes cross-cultural understanding. Greeters welcome visitors from all over the world, and visitors go home with a better appreciation of the diversity of New Yorkers and all Americans.