In 1981, a Harvard PhD Dr. Howard R. Moskowitz established Moskowitz Jacobs Inc. (MJI). He found a way to capture consumer interest levels for any product, service or positioning statement across any industry and turned those responses into sophisticated models. The approach mixed and matched many different ingredients or concepts and ideas about the product and measured the consumer's response. What resulted was a pin-point accurate, decision-making tool which could identify an individual`s likelihood of embracing a product based on their reactions to different concepts. This model became the first IdeaMap program from MJI, which remains the Company`s most popular product to this day. More than two decades later, the Company`s full suite of products has grown to accommodate a broad range of research needs in marketing, product development, advertising and strategy: - from highly customized projects with dedicated consulting support for more complex product creation and re-launch needs - to rapid deployment, flexible, self-authored web-based studies which handle a wider range of product, messaging, positioning and graphics testing