If everything you thought about paying for college was wrong, when would you want to know? Preparing for college takes work and planning. Parents and students must start planning for college when the student enters high school. Laying out a plan and sticking with it will help get the student into the right college. Getting into the right college is much more than simply filling out an application in the senior year of high school. If you are within four years of incurring a college expense, you are in "short term college planning." Applying conventional long term financial planning or retirement style planning to achieve your goal of paying for college is a mistake. Families who use the appropriate short term financial planning strategies during this time will be most successful. Proper planning will also provide the right financial aid and the right college major. This is where we come in, we ask the right questions and assist you and your student in the college process.