The 9/11 emergency saw many products fail during the middle of mission-critical operations. This is when Unifire stepped up to test a wide variety of products and put them through rigorous testing in real-life emergency situations. This showed us what products worked, which failed, and at what point they needed improvement or better design. The result was Unifire designing a more resilient and functional category of products which make emergency responders jobs easier. This ensures that rescue workers can focus on doing their job and not have to worry about equipment failure while trying to save a life. Advanced Tech Rescue was created to be a trusted reseller of products that have undergone thousands of hours of performance under real-life training events. Unifire and its partner, Spec Rescue International, spent thousands of hours training rescue teams for FEMA and the Military in real-life situations.