At Berkeley Way, we take a whole new approach to managing residential property.We offer our corporate and private investor clients - and our tenants -a personal, efficient, cost-effective, always available service that high street agents simply can’t match. Our innovative starting point is that we honestly think of each property as our own. Which is why we handle every aspect of letting and renting the property with 100% enthusiasm, efficiency, integrity and accountability. We’re revolutionary also because, unlike traditional high street agents, we think strategically for the long term. For our landlords that means planning and advice from friendly experts on how to maximise their investment now and in the years to come. For our tenants, it means a close,stable relationship with people they can trust. By the early 2000s, after many years working in the property market, we’d started to feel indignant that both landlords and tenants were getting a raw deal from traditional agents. The truth is that high street agents aren’t encouraged to take a far-sighted view, as their businesses are geared around their next deal. But property investment should be exactly the opposite of this - long term, considered, reliable and efficient.That’s why we set up Berkeley in 2005: to show that residential property in London, across all price brackets and in all locations,really can be managed cost effectively,proactively and efficiently.