MODU is a unique toy from Denmark that encourages kids to build their own life-sized creations, promoting creative play and motor skill development throughout childhood. We dream of a future where kids develop and are enabled to inspire us through more imagination and open-ended, active play. Our toy provides a medium for versatile play experiences with the benefits of enhancing important physical milestones in multiple developmental stages and ages. MODU comprises tactile foam blocks, pegs and wheels, and an endless source of explorative and creative builds of varying complexity, where only imagination is the limit, and where the whole body can be used for balancing, rolling, climbing, rocking, jumping or riding fun. Ultimately, MODU eliminates the need for multiple expensive and short-lived toys through its simple, fun and long-lasting design.