Triple Short. ( 1 ) Vockam is on a mission to help B2B companies become more customer-oriented by doing what their strategic customers desire: learn from in-depth feedback via specialized surveys and telephone interviews with different stakeholders. Using this feedback in an action tool where the key account manager can divide responsibilities and tasks within his organization and with the customer's team will bring both teams on the same page. A strategic relationship involves two sides, and thus the customer company is an integrated user of the platform. ( 2 ) Vockam is a SaaS web application that serves medium-sized and large enterprise B2B selling firms who want to deliver on their customer-centric promises with their strategic customers. The platform seamlessly integrates all facets of a state-of-the-art key account relationship. The software is revolutionizing the market of strategic account management by paving the path for selling companies in co-creating successful relationships with their most valuable customers. ( 3 ) Vockam helps to identify the precise customer needs while keeping the key account customer well informed and involved in the actions the selling company is taking to continuously improve the business relationship. The benefit of adequately managing a strategic customer relationship leads to improved satisfaction, loyalty, and profit. Acquiring a new customer is 5 to 25 times more expensive than keeping one. Our tagline summarizes this as 'Relationships that Count'. To support the most valuable relationships of a company, we rethought the implementation of digital tools specific for key account management.