TRADE Research Advisory (Pty) Ltd, is a spin-out company of the North-West University in Potchefstroom, South Africa. TRADE Advisory’s and the NWU TRADE research entity developed the TRADE-DSM Navigator™, which is an analytical tool that identifies realistic export opportunities for both export-ready and active exporting companies that wish to expand their sales reach into foreign markets. The TRADE-DSM™ methodology takes into consideration all possible worldwide product-country combinations and, using four filters, systematically eliminates less promising markets until those with the greatest prospects of success are revealed. Part of the value in the TRADE-DSM™ lies in its ability to offer alternatives to exporters that are facing saturation and/or declining growth in their traditional markets. Photo Credit: Photo by Timelab Pro on Unsplash