Digital Marketing(Google Adwords Certified), Analytics & Lead Generation Strategy - Talk to client for the goals and design the plan accordingly Research and Analysis - Research relevant keywords and ads option Lead based marketing : Create Internet campaign for users searching for particular service Analyze user based on analytics and will show the ad which is specific to the person requirement (Currently searching for, Budget, Location etc) Remarketing - People come to website and bounce back. Will show the ad to them again on other website he/she visits. Monitor the account - Will see actual search term of the users Referrals & Content Management software Reporting