Long before the highlights and fame, a true love of sports begins with grass stains and neighbor kids. There are no arenas, only backyards, playgrounds, and pickup games. These are Sport'n Goods moments when the game is just a game and bragging rights the ultimate prize. Today, fewer kids have the opportunity to participate in the sports that had such a profound impact on our lives. In an effort to help every kid experience these moments, we have established Give Me 10, a program that donates 10% of profits to increase access to all sports. The name honors every coach that told you to "give me 10 more" and every kid who stayed out 10 minutes past curfew to finish an inning.