Distinet was established in 2008 with the intent of creating strong local and regional distribution channels for international brands of IT and multimedia products. Since then, several brands have been the object of market tests and trials. Some of the top brands that Distinet currently distributes are CNB, Cyberoam, Katun, POSBank, etc. A critical milestone, was the early addition of INVO, a US brand for which Distinet holds the exclusive rights of distribution. INVO holds an extensive product line that includes A/V products, CCTV cameras, UPS equipment and power stabilizers, passive networking products, and paper shredders, to name a few. The new brand with its high quality standards proven by a portfolio of quality and industry certifications, along with its innovative designs and competitive prices, proved to be a potential contender both in the Lebanese market, the GCC and Middle East countries. Distinet is also a member of Teletrade Holding Group. The former’s affiliation to the veteran group which has been in the industry for IT products and services at all levels since 1993, proved to be a powerful competitive edge. The group’s excellent reputation for professionalism and its depth of expertise has favorably shaped Distinet’s approach and helped it position itself in the market.