Our purpose is to use sports to make a difference. We want to positively contribute to the world around us by working with sports as a catalyst for social change. We're engaged within both the commercial and human side of the game. We have design thinking and tech in our gens. This means that we embrace open innovation and value collaboration across competences and industries to solve problems. And we see tech as one of the main drivers for change and transformation within sports. We have a fixed process consisting of insights, design sprints & workshops and testing solutions in real life so that we make a difference to people based on a human-centric approach.