ABOUT US Since 1951, La Briantina has been trading cleaning, hygiene and home care products. In just a few years, the company grew from a family business to an International business, capable of seamlessly supplying a vast audience of clients, made up of wholesalers, retailers and major players in large-scale distribution. BRANDS AND PORTFOLIO Today La Briantina trades an expanding catalog of over 2,000 products, with 14 owned brands, belonging to multiple product categories: - Home cleaning - Industrial cleaning - Household items - Fragrances, candles and tealights - Hygiene and personal care - Para pharmacy - Do-it-yourself COMPANY STRENGHTS - Customer care and the creation of an authentic human relationship, which completes and improves the professional one - A scrupulous procurement policy implemented daily, by monitoring the feedback from the sales network and studying the needs of the national and international markets - Constant search for new solutions, and the courage to experiment with innovative products, in order to be ready to fulfill and anticipate market demands - The distinctive Italian creativity, which is recognizable in the design of the products, in the originality of the packaging, in the uniqueness of the display solutions - Ability to adapt, organizational flexibility and speed of supply and demand management