HMC Marketing Research is a qualitative market research firm. Primary capabilities are recommending research design based upon objectives, developing study materials such as screener and discussion guide, moderating interviews, analyzing findings and creating visual reports, and making marketing recommendations based on the insights uncovered. HMC subcontracts to larger research companies and has direct client relationships, and works with organizations of all sizes. We specialize in healthcare and pharmaceuticals, and are also experienced in retail and consumer packaged goods (CPG). HMC is experienced with studies with physicians, nurses and other allied health professionals, and patients, caregivers and consumers in general. Key areas of expertise include: research to shape new product development including evaluation of target product profiles (TPP); exploratory research including landscape assessments, market opportunity studies and treatment activity cycles; and research to support the development of brand positioning, messaging and communications and the improvement of user experiences.