upUgo is an integrated Fitness & Sports platform catering to children of 4-18 years. It aims to democratize Fitness & Sports by providing accessible & affordable training solutions across the country. Why fitness for kids? Growing Kids need daily physical activity for their holistic development & a wholesome lifestyle. Early exposure to age-specific physical & mental training assists every child in performing better in all spheres especially academics. Why upUgo? Through its omnichannel format, upUgo offers comprehensive fitness & training programs (incl. Physical Fitness, Mental Fitness, Yoga, & Nutrition) that help our ‘Young Gen’ unleash their true potential and perform to the best of their abilities on the stage of life. We also generate employment for sporting athletes during or past their prime, while discovering & nurturing grassroots talent across the country. UpUgo was launched in June 2019 in Bangalore & is led by a team of internationally renowned professionals and sports experts.