Founded in 2020, Kayfi is a modern and transformative, modest fashion brand aimed at women who emphasize a unique and bold aesthetic, while grounded on culture. Delivering a new concept in modest fashion, Kayfi collections offer a fine balance of fun, grace, and individuality, and are inspired by tradition and exude contemporary styles. With freedom of expression at its core, Kayfi is the only Middle Eastern brand that offers distinctive modest fashion wear for discerning progressive women in the region, who value exclusivity and quality.