Improving well-being for people & animals through better strategy, engagement, & change management. C+B® combines change management strategies with practical science to achieve greater well-being for people and animals, improving health, wellness, and quality of life. Organizations and individuals look to us to better understand and meet the needs of animals and caregivers as part of their strategies and services. We partner with veterinary and health professionals, universities, organizations, and caregivers to: - Apply data-driven strategies to better support caregiver and animal needs and positive, sustainable habit development - Increase consistency of care, information sharing, and capacity for change - Improve health and well-being outcomes for people and animals