IDSS is an advisory service specialising in researching and analysing telecom products and services to support companies in developing and delivering their business and product strategies. With so many ideas and opportunities it is important to harness the knowledge of experts to help you focus on the real challenges of bringing your products and services to market. IDSS was founded in 2010 by Nabeel Mardi, after working for 20 years in the technology and telecom sector including blue chip companies like Psion Plc and Deutsche Telekom AG. Having developed and delivered many successful products both in the UK and across Europe he received many requests from business managers, investors and consultancies all wishing to gain insight in delivering practical solutions (not just theory).