HotPlay's mission is to bridge real world benefits to players in the game through innovative and meaningful engagement HotPlay is an in-game marketing solution where we bridge advertisers to players via our In-Game Advertising (IGA) platform that connects with game publishers and studios. Our IGA platform learns to personalise players' preference resulting in an effective targeted marketing campaign. We also offer players a truly online to offline experience. We bring real benefits to players where they can interact with ads in a meaningful way and claim their rewards both in-game and in real life. Our Sales and Marketing activities focus on helping advertisers to maximise their marketing campaign profits. We sell in-game ads space to drive both brand awareness and actual sales transactions. We develop branded custom games and in-app casual games to drive better engagement between brands and their customer base. On the other end of spectrum, we build partnerships with game publishers and studios worldwide so they can increase monetisation and retention rate while minimising overall user acquisition cost.