The Healthy Pet Alliance states its mission is “to improve animal welfare by helping pet owners choose healthier, safer foods for their pets". Its work includes setting and regulating higher standards for pet foods via 3 categories: nutrition, ingredients, and manufacturing. The organization is primarily funded through its certification program, used to fund the program, research, and business operations. The Healthy Pet Alliance is a product-oriented governance group combining the interests of companies, manufacturers, animals, and pet owners to promote animal wellness.