Founded in 2000, EURead is a consortium of European reading promotion organisations who believe that reading is a prerequisite for full participation in today’s media-led and culturally diverse society. The aim of this unique European task force is to exchange knowledge, experiences and concepts, and to jointly develop new strategies for the promotion of reading. EURead meets regularly and organises systematic lobbying for politicians, industry and commerce. This work raises awareness of the fact that a strong structural framework for reading promotion on a national and European level is absolutely vital.