ÚCHÈ means ‘IDEA’ in Igbo, the native tongue of Nigerian Sisters Amber and Joy Orah. Established in Dubai, ÚCHÈ released her first capsule collection in 2019. The collection did so well, it was featured in magazines both at home and abroad, including L'Officiel, Belgium. We are fondly called the Contemporarily Conceptual Fashion Brand, GUILTY! Our name represents a series of original, gender fluid and spontaneous ideas that we share with each release. Our collections are limited editions, to maintain exclusivity, keep our pieces Fresh and Exciting. ÚCHÈ By Amber can best be described as a Forward thinking , Bold, Innovative and Sustainable RTW Fashion Brand. You are welcome to explore the enchanting ÚCHÈ Universe.