We help B2B companies develop the skills and processes to plan and execute a successful product launch. The Problem Too many companies spend a significant amount of money and commit considerable resources to create new products, only to lose momentum with a poorly planned product launch. A product launch isn't just a marketing campaign. It's an initiative touching every part of a business. Introducing a new product is one of the most cross-functional initiatives a company undertakes. Structure Your sales team have a sales framework. Your development team have development frameworks. Those frameworks provide structure to assure consistent results. And they reduce business risk with a common language and a common approach. The BrainKraft Product Launch Framework is the answer to the launch framework void. Modern businesses work in a fluid, cross-functional way. A product launch is no different. Learn more at https://www.brainkraft.com/framework Knowledge BrainKraft product launch courses deliver the knowledge to apply the BrainKraft Product Launch Framework to your business. Learn more at https://www.brainkraft.com/learning Coaching Brainkraft coaching services assist customers in adopting and implementing the BrainKraft Product Launch Framework within the contours of their business. Learn more at https://www.brainkraft.com/coaching