SMALL, SMART, SIMPLE SMALL - Developing and manufacturing ultra-small semiconductor products SMART - Providing power-saving analog semiconductors leading to a smart” society. SIMPLE - Providing simple, easy-to-use products contributing to miniaturization and cost reduction. The origin of our products lies in the development of CMOS ICs for quartz watches. We downsized quartz mechanisms from the size of a locker to something small enough to be worn on a wrist, and succeeded in bringing to production analog semiconductors that function accurately while using only a minute amount of energy. The safe and reliable leading-edge technology cultivated through our research and manufacturing is seeing increasing utilization in the latest key devices, including those for automobiles, smartphones, and healthcare.