The world is changing and it is time for the industry to catch up. It is time to reorganise the business and construct a model where designers are taking responsibility for complete product development processes going on alongside manufacturing and distribution. It is time to put people over profit. The modern urban way of living is rapidly producing generations of people whose everyday life is becoming increasingly dynamic and at the same time more limited in space. The living room used as a symbol of HOME is shrinking, in the meantime accepting the function of guest room, office space, children's playground, or even a bedroom. CHANGE, ADAPTATION and TRANSFORMATION are becoming new essentials for furniture products around the world. As designers, we accepted the challenge. The sofa is the most space absorbing object in the living room, and by taking the central position, it usually defines the rest of the interior. Therefore, design and product development od modular, transformable, comfortable, durable, and inexpensive sofa system has become our first project. Within the years since our establishment we developed several successful models that have been recognised and awarded with some of the most prestigious design awards worldwide. The target group are couples or families, people with an affinity for design, intent to continually change their living space and possible need for an extra bed.