VitaNet BLE Auth cloud service automatically authenticates a person at a specific place and her net accont ID. VitaNet BLE Auth replaces biometrics and/or human interaction at the reception desk which have been required to authenticate a user. VitaNet enabled apps from retailers, hotels, restaurants, and other establishments, for their registered members can streamline business operations like reception, reservation confirmation, merchandise selection, payments, with a lot better UX than ever before. Use of mobile app also eliminates need for credit card readers, cash registers, POS terminals, saving a significant amount of capital investment.