Building the Bridge Between Great Companies & Great Corporate Communication. In opposition to most advertising agencies, which look primarily for business-to-consumer accounts, at Icono | SDM, we have specialized in the business-to-business (B2B) segment. Our experts go beyond the scope of simple marketing collaterals; they translate technical and complex information into visual and easy-to-sell ideas. Our experience enables us to build professional and structured corporate images for a wide range of B2B industries, from heavy equipment and components to software and services.