Price Lab replaces in-store traditional paper price tags for wireless digital price tags which update in real time in all physical retail stores, finally eradicating the price inconsistency and dependance on the available time of the salespeople in the store, generating agile reactions to pricing and reducing operating and material costs. With Price Lab, retailers will finally have an omnichannel pricing strategy, will react to changes in the market with agility, will invest more time in customer service, positively impacting on their sales while reducing the use of paper. Let’s communicate the right price, at the right time.