Cool Kids Campaign is devoted to improving the quality of life for pediatric oncology patients and their families by focusing on the academic, social and emotional needs brought on by a cancer diagnosis. Cancer creates an instant crisis in a family. Fear and anxiety are the first emotions young people may feel after learning of their illness and what they are about to face. Kids with cancer are still normal kids! Our program’s focus is guided by the direct feedback we receive from affected families and advice from the Cool Kids Advisory Committees. From the beginning we have always made it our goal to have a direct impact on the children fighting cancer. In 2006, when we were trying to decide on a name for our new foundation, we tried to keep in mind that kids are kids regardless if they are sick or healthy. Hence, the Cool Kids name. Every kid wants to feel cool even if they don't feel well.