AM Live is part of the AM Experience Group, a european business group, focused on creating Expanded Entertainment Experiences, rooted in storytelling. The Live business unit designs immersive real and digital solutions for the entertainment industry, with retail and leisure segments in mind. We produce magical musical live shows on ice and distribute them physically and digitally, through our Magic on Ice platform. Our goal is to build up happiness, and our main metric is smiles. Creating value to clients is our core belief, and we do it through engaging storytelling solutions. AM Live See. Listen. Feel.