THE CHALLENGE Many companies today are struggling to change their business models from a traditional sales model to a subscription based model, where recurring revenue and customer retention are more important. Customers are looking to pay for the products and services they actually use, expect increasing flexibility and tend to focus more on the solution delivered, than ownership of the assets needed. The challenge for the suppliers is how to change their business model, without having a major impact on cash-flow, balance sheet and the P&L. BUSINESS CONCEPT ”WE ACHIEVE THIS BY ESTABLISHING AND OPERATING INTEGRATED FINANCIAL SERVICES SOLUTIONS, MAINLY THROUGH JOINT VENTURES AND CAPTIVE FINANCE MODELS.” THE SOLUTION CHANGE BUSINESS MODEL Bridge Capital offers a solution to the challenges described above, allowing companies to change their business models, supply the customers with what they are requesting and furthermore without any negative effects on cash-flow, the balance sheet or the P&L. STRATEGIC CHANGE Our business models are initially solely based on strategic cooperation’s such as joint ventures or other high-level integrated partnerships. We believe this is the only way to succeed in such a key strategic change of a company’s business model. INTERNATIONAL PARTNERSHIPS The business models we offer are fully scalable in size, as well across most geographical markets. Our home market is Northern Europe, however through international partnerships we are able to roll-out our concepts across most of the Western hemisphere.