PAX & Peace Communications ensures that clients consistently meet and/or exceed revenue goals.   Always aware of performance to goal; measure sales executive performance by revenue to goal, quarterly and annually.  Ensuring that high levels of performance are always top of mind. Always maintaining a high awareness and understanding of the market and the competition, and each staff member’s performance to all goal and targets. Creating effective formal activity metrics for staff. Maintaining a strong understanding of market competitors and developing strategies with sales team for selling effectively against the competition. Recommending appropriate training and then monitoring performance to address gaps and weaknesses, and to further develop skills and expertise. Driving consultative, customer-centric selling behaviors. Ensuring that Account Executives consistently present products/services appropriate to client needs and constantly monitor the “health” of the relationship between the client and Account Executive. Clearly articulating the companies’ mission and gaining commitment among the team for the organization's values, vision, strategy and goals.