Tresna is a furniture manufacturer brand located in Yogyakarta, Indonesia. It was founded in 2018 with the aim to provide the needs of business organizations toward distinguished yet versatile line of products. The brand itself comes from a Javanese-influenced Indonesian word: tresna, which when translated to English means love. It believes in the needs of love in the process of designing, and to finally produce environmental and socially responsible furniture. It also believes in the love they will earn from its customers through the competitive wholesale price and how these products would have the ability to influence its surroundings positively. Tresna’s main goal is to build a company that provides remarkable furniture and accessories to comply with the market needs of a rapidly-changing lifestyle product. Thus, creating distinctive design, variety, model, style and product category are the pinpoints to start winning over their customers. Finally, with the spirit to attain an advantage in having a trend-driven research & development strategy, Tresna is trying to prevail over the conventional and traditional competitors as market leaders. And yet at the same time, still embracing the city and the people of Yogyakarta as its main idea guidance.