Mi-Soul launched on DAB across London in June 2015, thereby catapulting it into the media mainstream in London, one of the most exciting music cities in the world. The population falling into the transmission area numbers nearly 12m, of whom over 50% listen to DAB in preference to all other broadcast forms. Since then, its DAB coverage has expanded to include both Brighton and Manchester. Mi-Soul is a soul music platform, which has been broadcasting for over 5 years, online through its website www.mi-soul.com and mobile phone apps, from a fully equipped studio based in the Stephen Lawrence Trust building in Deptford. A team of over 70 DJs, the most experienced, credible and passionate in the industry, have been presenting a wide range of ‘soulful’ music live 24 hours per day, to an upmarket core audience aged 30 -55yrs.