At dkpr, we believe our clients come first in every regard. That’s why we have developed our pro-active approach which creates the opportunities the catch the attention of the press when there is no event-driven news or when powerful editorial coverage is required. Of course writing a press release in response to events that happen – new products- new contracts, services or awards received is a consideration. But do you want to be in response to something or have PR that is in response to you? The ultimate goal of our PR campaigns is to become an essential source of expert opinion and information for our key editors and producers. We make our clients a "senior" voice in their industry. It’s our job to "sell" the media your material in a form in which they want to "buy" it. They react positively when it is high quality, relevant, targeted material that they do not need to significantly edit. The media welcome originality, opinions and access to key people in your business.