196+ forum Milan is the leading Italian hospitality and tourism investment conference in conjunction with Salone del Mobile, the world’s leading design and furniture exhibition. Started in 2014, the conference is attended by more than 2.000 participants. In addition, there is a dedicated exhibition space with dozens of solution providers for the hospitality sector, attended by approximately 10,000 visitors. The conference programme focuses on investments, hospitality, new projects and design and include presentations, panel discussions, as well as interesting networking opportunities The event is addressed to: - investors, developers - owners of large and small hotel chains and individual hotels - institutions, consultants - suppliers of products and services for the hospitality industry - architects and designers