The business of beauty can be toxic— Turn over the bottle of most shampoos and the ingredient list is filled with a list of words that you cannot pronounce. Enter any salon, from mass to premium, and not only the the products, but also the air is so toxic that it isn't safe for stylists or their clients. The industry needed a makeover and that is why renowned stylist Mordechai Alvow founded YAROK—means green in Hebrew. The company blossomed from a single product (Feed Your Youth) to a portfolio of products, a full-service salon, and really a way of life. The YAROK promise today— YAROK has succeeded in making the greatest impact on the hair and scalp with the least negative impact on the environment. Whether it’s packaging, product formulations, day-to-day operations, or strategic partnerships, we are dedicating to support environmental causes. 3% of all profits benefit the Pachamama Alliance, protecting over 10 million acres of Amazonian Rainforest. Each YAROK formula is a powerful blend of organic and all-natural botanicals that are consciously sourced, responsibly harvested, and using primarily "certified organic" ingredients. Very few hair care companies can say that every one of their products meet 100% of all vegan requirements. Even fewer can claim that their entire hair care line is free of alcohol, paraben, sulfates and cruelty to animals, and that they work beautifully, too. We can say all of the above. We are also dedicated to minimizing our carbon footprint, so our labels are 80% NON-GMO corn, the most environmentally friendly non-paper material available that's waterproof. YAROK is about relaxation and renewal in the broadest terms -- nourishing the scalp with vital nutrients while serenading the senses with uplifting, soothing or simply centering aroma from essential oils -- to promote wellness from the inside out. YAROK PRO: Licensed stylists and salon owners can receive 30% of Yarok Hair Care products. Email info@yarokhair.com.