RuggedOutdoors is a refreshingly small AND mighty, family-owned, always forward-thinking outdoor specialty retailer with national reach. We’ve considered being nimble and innovative our superpower, since 1947. Our roots are small business: individualized service, quality specialty merchandise, product expertise, a close-knit workforce and community mindedness. Our abilities are mighty: sophisticated systems, great prices and fast shipping. While we may not be local to you specifically, you support a small, local, midwestern business when you shop with us. We know you’re a regular person, living a hectic life. So, everything we do is aimed at making it easy and enjoyable for you to shop with us. We don't take ourselves too seriously and keep it real — no pressure, no condescension and no jargon if you are new to the outdoors lifestyle. Everyone on our customer service team started out working our sales floor and has been with the company for years. Which means they really know what they’re talking about. They pride themselves on treating our customers like friends and providing responsive, attentive and personalized service. You're never just an order number to us! We carry the outdoor name brands you love, and new unique finds from growing small manufacturers that you will. We love to provide useful items that simplify and benefit your life, and the fun stuff you are totally pining after because, well, its awesome and possibly trendy! Finally, we work hard to find and offer you great deals that will be easy on your wallet.