The brand of choice for outdoor enthusiasts the world over, Under the Weather is home to the original pop-up WeatherPod™ since it was established in 2010 in Cincinnati, Ohio. First to market, Under the Weather’s mission is to provide innovative weather-protection solutions for backpackers, campers, sports parents, tailgating fans, music festival buffs and anyone determined to “Be There. Weather or Not.™” Under the Weather has been featured on ABC’s "Shark Tank"; NBC’s "Today" show; "The Ellen DeGeneres Show"; the "Rachael Ray Show"; Hallmark Channel’s "Home & Family" and Weather Channel’s "AMHQ: America’s Morning Headquarters."