The Association to Promote the Consumption of Broccoli (+ BROCCOLI) was founded in 2010 as a non-profit organization, with the main purpose of increasing the consumption of broccoli (a vegetable scientifically named Brassica olercea L. var. Italica Plenck). It brings together farmers, marketers, researchers, nutritionists, restaurateurs and all those related entities and people interested in spreading that any product from a crop of said species, even processed in any of its forms, can provide enormous healthy benefits, while constituting delicious food.