To know someone’s personality is to understand how they think and why they behave the way that they do. Backed by scientific research, Sounds Like Me innovatively provides personality profiles, enabling us to understand our strengths and weaknesses, and how these can influence our daily lives. The value of knowing yourself is the considerable impact that it can have in both personal and professional development. For a business, having the ability to understand their customers at the same in-depth level offers a multitude of benefits: Living Data To understand what your customers might do next is a capability that will determine how you communicate, the tone you use, the detail you provide to the fonts and colours you present. Personality Based Marketing Personality based marketing is more than personalization, it will help your customers take notice of you. The opportunities are enormous, from retail, dating, travel & tourism, health care & well-being, financial services & recruitment can all be enhanced by personality-based marketing. Employee Efficiency Knowing your employees is key to an efficient and productive working environment. Making sure the right personality types are focused on the right tasks is key. Using our approach can transform the recruitment process. One of the best taxonomies to assess someone’s personality is what is known in psychological theory as “The Big 5”. Each individual has a score on five key traits, and thus has a likelihood for certain thoughts, behaviours and attitudes. With leading music psychologist Professor Adrian North and his team, we have created a profiling method which utilises the most consumed content on the planet - music. Our patented music test delivers personality profiles which are not only an insight to the core drives and values of the individual, we can discover and predict future behaviours and attitudes, all as a part of our ethical approach to provide true personalization.