The Pretectum CMDM platform an MDM for customer data, provides an approach to customer master data management that affords you unified lensed views of your customers and business partners but with the added benefit of unified high precision managed stores of customer data profiles all accompanied by automation and integration. The success of any business can be attributed to customers who indirectly have the ability to make or break a business. They're the lifeblood of any business and help to determine which businesses are successful vs. those that fail. As a business leader you are customer-focused trying to meet customers’ needs. Customer-centricity and focus mean a stronger likelihood of success than those focused purely on the product or service. Focus, means being close to customers, gaining an understanding of them, their needs, and what must be done or offered to meet those needs. A culture of close bonding is to be found in intimate relationships between customers and businesses and their owners. You’ll find the importance of this focus in small businesses or start-ups but you will also find it in organizations that harness their data to create a more meaningful picture and understanding of the customer. The kinds of insight your business can get from your customer data depends on the quality of that data and your levels of commitment, dedication, discipline and rigour in maintaining customer data. Whether your business uses a CRM, ERP, CDP or simply a marketing platform or custom database and applications, there are benefits to focusing on customer MDM. Maintaining an efficient and regular dialogue with customers means knowing all you possibly can about them, from the data you gathered on day one right through to the present. At Pretectum we feel we’ve mastered the tools for you to take that journey