benefitsPLUS was founded by Paul Shoker a serial entrepreneur in April 2010. Its strategic investor is Digivive Services. The company is headquartered in New Delhi, India. benefitsPLUS is one of India's leading service provider of next generation Employee, Channel Partner and Customer Loyalty Reward and Recognition companyies. benefitsPLUS is a ISO 90012008 fully certified company. The company has operations spread across India and reaches over 50 million customers via it's highly scalable proprietary engine. In 2011 the company successfully acquired and integrated snowball retail services an employee reward company and koovs.com a b2c commerce vertical.