Using video beyond marketing to help business owners achieve their goals and grow their business. My approach is based around a strategy meeting, where we identify goals and challenges, to craft solutions that become true long-term assets. When created properly, video can help business owners regain their time, highlight other revenue streams, help improve customer's experience and help in numerous other aspects. Approaching video in this way increases the effectiveness and longevity of the investment. Like all good tools, video has more than 1 use and it is just as powerful in these other areas as it is in marketing.