Knotch Pro reveals the missing middle and tracks the audience journey across first, last, and middle touches. With Knotch Pro, marketers can make decisions based on what content is actually impacting and influencing the audience journey instead of relying on proxy metrics. Brands including Ford, JPMorgan Chase, and Salesforce use Knotch Pro to understand: - Which content leads to high-value actions and conversions across first, last and middle touch - Which referral categories are most impactful to driving customer action - How long your audience journey takes - Which conversion points and high value actions are used most