Mapwize is an indoor mapping software platform: it is the perfect extension to traditional outdoor maps (like “Google Maps” for example). With Mapwize, you can visualize interior building floorplans with any device (Smartphone, Tablet, PC...). Organizations publishing maps on Mapwize can access very useful analytics: number of visitors, busiest areas, specific routes preferred by clients, and much more. Mapwize, allows organizations to help them interact directly with their visitors/customers. Content can be personalized based on user profiles and specific promotions/activities can be suggested based on user’s location. Gathered information is immediately forwarded to the organization, along with user’s profile, triggering specific processes.